TAYOA's strategy is to identify the leading development issue in present years that cuts across the categories of the problem discussed in the previous section, and then to design a focused program of activities to address this issue in a comprehensive, integrated, sustained and participatory manner. TAYOA believes that Tanzanian youth can and will self-organize to lead social change, given an enabling environment, and TAYOA seeks to create an environment that combines building youth peaceful mind and order in the proportions needed to free, to motivate, and to focus the striving of youth for progress.

Presently that issue is the HIV/AIDS epidemic and the need to raise awareness among Tanzanian youth about the danger of AIDS and how it may be confronted. TAYOA believes that this can best be done through youth empowerment. TAYOA empowers youth by spreading scientific knowledge, instilling constructive values and attitudes, building organizational skills, creating opportunities to earn income, promoting and connecting youth organizations through networking technologies, and encouraging youth engagement in civic life and in the policy process. Expressing these general functions as concrete tasks and activities that are do-able and fundable, and then raising genuine enthusiasm for the work, in partnership with others, is the essence of TAYOA's leadership.

Central to TAYOA's strategy is investing in the most effective media for building youth awareness. Depending on the situation, this may involve anything from banners to ribbons to T-shirts to youth-managed radio and TV stations. The point is not just advertisement, but rather awareness and engagement: enabling the youth to become a dynamic part of action that they control, for a high purpose that they understand. TAYOA plans to develop a Grassroots Youth Initiative centre, programmed and managed by the youth of Tanzania, with the help of their parents and professional mentors. This will be the centre for learning, sharing ideas, life skills aquisation, speaking to youth (stratified by age groups) on several issues and specifically on HIV/AIDS awareness.

While protecting the independence of its programs, TAYOA strives to build development partnerships with various agencies of the Government of Tanzania (including ministries of health, education and tourism). It works to build educational and research partnerships with various departments of the University of Dar es Salaam, which use TAYOA to open opportunities for their students and graduates. TAYOA is playing a leading role in the Africa Youth Alliance (AYA) and is a founding member of the Tanzania Leadership Network (TALENT), a center of excellence in the leadership of social enterprise in Tanzania.

The problem and the challenge faced by the current generation of Tanzania's youth are both profound and      complex, most easily described in this diagram